DIGITAL MEDIA ADVISOR AND

CONSULTANT

Building a successful Digital Media BUSINESS OR campaign doesn't have to be scary.

Hi, I’m Jimmy! The internet is a lot to take in at times, and I mean a LOT. While there is something for everyone, most people don't realize that the biggest content creators and influencers in your niche may not necessarily be the key to your success. The good news? That just means more opportunities for you!

With over 15 years of market experience I have become a multi-faceted expert capable of leading projects ranging from influencer marketing, long-term ambassador partnerships, and content acquisition to content platform policy development, GTM strategy, and corporate partnerships. I've had the pleasure of working with some big names in the industry, including Roc Nation, Comicbook.com, VICE (via Waypoint), Blood Company, OVO, WMG, EMPIRE, and many others. But most importantly, I am here to help you!

My journey began as a competitive gamer and quickly led me to discover my passion for live commentary through Counter-Strike. I was then able to use my experience to consult for various game companies and eventually landed a Senior Game Designer role at Sony Online Entertainment. My true adventure began when I joined Twitch, where I spent eight incredible years learning about various new industries, building company-first teams, and supporting high-visibility projects across multiple content verticals.

Do you believe that having an active and engaged community is essential for the success of your project or company? I couldn't agree more! As a member of Twitch's team for over eight years, I helped develop service policies and community events, found corporate alliances to bolster community support and helped build and scale major incubator programs. I can help you avoid common pitfalls and guide you towards a successful and thriving community.

Are you an early-stage consumer web product? Do you need to prove product-market fit? I have spent years supporting go-to-market (GTM) strategies for products ranging from niche tech solutions to broad-market video games. I love being able to force-multiply teams and guide projects away from trouble.

As a competitor and broadcast talent in Counter-Strike, I quickly learned the importance of digital communities in promoting new sectors of entertainment. My journey in game development helped me refine my experience in consumer entertainment products and public relations, while my time at Twitch honed my skills in supporting and expanding business operations across various sectors.

So why wait? Let's chat!

Services

  • Advisory

    I'm a seasoned pro in the digital media and gaming industry, with loads of experience producing and supporting online content, consulting on multi-vertical projects, and leading top-notch teams. Throughout my career, I've had the amazing opportunity to work as a live-streamer, YouTuber, competitive gamer, game designer, on-camera talent, business developer, producer, executive, product marketing manager, and founding member of multiple company first teams. I’ve made and seen a lot of mistakes, let me help you avoid them.

    Experience:

    • 20+ years deeply connected to online gaming

    • 15+ years in esports and content creation, starting as a competitor, moving to commentator, and eventually producer, consultant, and content creator.

    • 10+ years building, leading and otherwise contributing to multi-genre content projects ranging from game development to major brand partnerships in music.

    • 8+ years leading new business functions for Twitch, including: Media Organization Partnerships, Content Acquisition, Music Partnerships, and Artist Services.

  • content acquisition

    Whether you're building a CTV channel, the next Nebula, or Twitch, I've got your back. My extensive background in negotiating all levels of content partnerships and licensing agreements means that you can focus on what really matters to you while I handle the rest. Let's work together to make your vision a reality!

    Details

    • Full pipeline and source-of-value research documentation belongs to you and are yours to keep after we’re done

    • Top of industry service, years of experience working with top UGC content creators, C level executives and world-class artists

    • Leave the messaging, negotiations, and content delivery process to me. You just tell me your goals, budgets (or rev share programs), and I can build the rest

    • Done some or most of the work already? Reach out, catch me up and I’ll get to work helping steer your project, whether you need help with content policy decisions or simply the piece of mind which comes with an expert ally.

  • Influencer Marketing

    My approach to influencer marketing involves prioritizing finding partners who align well with your brand rather than simply finding a product-market fit with their audience. I’m looking to find you business partners, not just promotional transactions.

    Details:

    • Full-cycle management of creator comms, negotiations, content delivery. Simply give me your goals, teach me about your company, and I’m off to work for you.

    • Large, global network of agents, managers, creators and their teams spanning multiple content genres.

    • Multi-service expertise, each social media is a tool that serves a purpose. Don’t use a hammer when you need a screwdriver.

    • Years of experience supporting campaigns with an eye for brand safety

  • CREATOR PROGRAMS

    Creator Programs aim to engage Content Creators on a recurring basis to bring visibility to your project and built-in benefits to the participating influencers. Want to promote a new track? Let me help you build a global, live-streaming-based remix competition.

    Details:

    • Full client ownership of strategy documentation and related assets

    • Includes market research reporting, creator targeting, and post-program performance analysis

    • Full-service creator and media org account management available

    • Brand safety considerations included

Ready to get started?

What People are saying

  • "In his years at Twitch we had great conversations and shared projects to expand to new areas of content acquisition around the globe. Jimmy always had great advice and a keen eye for to find value in the least expected places. I highly recommend him, his work ethic and ability to navigate difficult and ambiguous situations make him an excellent addition to any company."

    Ignacio Estanga - VP of Partnerships, Latin America @ Twitch

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WORK HISTORY

    • Led department operations, overseeing creator pipeline activities, conducting pre-deal projections, and performing post-deal performance analysis

    • Managed full-cycle user-generated content (UGC) acquisition efforts within the Music division at Twitch through the team while directly supporting over 100 creators

    • Protected the business by providing white-glove support and education to Major Label executives and other traditional entertainment industry stakeholders in support of our licensing team

    • Collaborated with cross-functional teams to ensure seamless execution of partner projects while driving continuous process improvement

    • Built Artist Services through scaling Artist Relations efforts and proving our strategy live in-market, playing a key role in supporting a remarkable 550% increase in music hours watched on Twitch

    • Engineered comprehensive white-glove onboarding programs for artists and other creators, resulting in a revenue increase of over 25% during their first 90 days

    • Directed internal policy development, established rhythm of day-to-day operations, conducted process audits, and directed efforts directly relating to Music Creators on Twitch

    • Implemented development programs and cross-company social networks to increase employee engagement

    • Received top 10% annual performance rating

    • Built and maintained a comprehensive network of industry experts, facilitating the education of key sectors on building sustainable Twitch communities during the COVID-19 shutdowns

    • Streamlined deal closing timelines and increased partner satisfaction by negotiating Service Level Agreements (SLAs) with legal and internal stakeholders, ensuring a more predictable process to support our customers

    • Established workflow process between content legal, content accounting, and other critical departments, enabling resource scaling based on mutually agreed Key Performance Indicators (KPI) to support new business functions

    • Tested consumer and prosumer software, electronics and other tools relevant to the live-streaming, video recording, audio production and video gaming spaces in order to provide the most up-to-date recommendations and build tools for all levels of creators

    • Guided communication and strategy efforts regarding creators and their communities as the initial representative for Twitch's Music org

    • Conducted comprehensive market research and conducted tests on emerging technology to drive the development of our multi-year strategy

    • Collaborated closely on Twitch Sings, actively contributing to game design, conducting testing, and overseeing feature implementation

    • Devised and executed impactful marketing initiatives while also assuming the role of community lead during the early stages of development

    • Received top 10% annual performance rating

    • Founded the inaugural dedicated acquisitions team by utilizing consensus building, conducting thorough market research, and analyzing internal service data

    • Coached the team in developing a robust pipeline of high-value creators, reaching a count of hundreds

    • Implemented a collaborative quarterly targeting practice through OKRs (Objective and Key Results) across or individual IC (Individual Contributor) efforts in the market to enhance strategic acquisitions and pipeline capabilities

    • Achieved a significant 20% growth in the number of signed deals per content vertical as a direct result of implementing the OKRs systemn

    • Successfully identified key allies and positioned Twitch as a new market player, resulting in the establishment of 3 significant, multi-year partnerships within my first year

    • Collaborated with the SVP and COO to spearhead pioneering projects at Twitch in "non-endemic" content, resulting in innovative partnerships with major partners such as VICE (via waypoint), DRL (Drone Racing League) and more

    • Served as the main point of contact for experiential content projects, conducting thorough due diligence and evaluating a wide range of projects, including e-commerce, celebrity brand partnerships, and larger content initiatives like FCF (Fan Controlled Football)

    • Led portions of the infantry combat experience in critically acclaimed PC first-person shooter PlanetSide 2 and pioneering battle royale game H1Z1

    • Represented both titles through interviews with major media outlets, creator live-streams, and public participation at major industry events

    • Provided consultation on esports strategy for titles within my responsibility, leading to well-informed decisions in the rapidly growing esports industry

    • Identified opportunities in the emerging gaming creator space and established strategic relationships to develop community focused content and creator relations programs

    • Supplied hosting, commentary, and production services to esteemed tournament organizers and media organizations such as ESWC, ESL, ESEA, DreamHack, ESS, Twitch, and Sony Online Entertainment

    • Hosted regularly occurring early esports programming that was prominently featured by Twitch, Cadred, and other notable market partners of the time

    • Developed and hosted the Choke Point podcast, attracting a consistent audience of 5,000 concurrent viewers and amassing approximately 1.7 million total viewers throughout its duration